The idea of the brand was to create something that referred to the practice of Pilates and the initials of J, R.
Differentiating itself from the market was a strong objective for the construction of the Visual Identity.
For this, fundamental concepts were used such as:
- body
- movement
- balance
- support
- force
- energy
As you can see, the logo is a mixture of all these concepts added to the attributes of the brand.
